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19/11/2013 08:22:51 AM

Article 2: STRATEGIC MANAGEMENT & CEO KEY FOR SUCCESS TV GAMESHOW

In the final year of undergraduate program, PSU students will have the opportunity to study on Strategic Management. However, the biggest difficulty when studying this subject is that students seem to lack the chance of practicing the knowledge they learn to deal with the tough case studies delivered by instructor at the class. From this perspective, the author realizes that “CEO Key for success” gameshow joint-organized by Vietnam Television (VTV) and other enterprises would be appropriate for Business Administration students in general and PSU students in particular to consider and watch every Sunday at 10:00AM or review the videos posted on its website.

This gameshow is the place where CEOs of SME and functional or operating managers of famous banks and noticeable corporations try to challenge themselves with well-structured case studies according to each specific topic. The topic may be “Restructuring in the crisis time”, “Dealing with the risk of bankruptcy” etc. For each specific topic, each contestant has to deal with a small sub-topic. Generally, a big topic may include 4 sub-topics. More specifically, in the latest show broadcasted in November 2013, the contestant was required to resolve the issues concerning Supply Chain Strategy with the sub-topic is How to participate in the world-wide supply chain.

With respect to the jury, the judges for this gameshow are the well-known individuals in management education or managing in practice in Vietnam. For instance, we may know the name of franchising expert Ly Quy Trung, Mme. Ngo Thanh Thuy – FI Manager of ANZ Bank and many different domestic and foreign professors such as Prof. Ha Ton Vinh, Dr. Le Tham Duong, Prof. Christopher Zobrist, Prof. Frank Path etc.

Regarding the function of this gameshow, each session must consist of a 3 members Board of Directors to support the main contestant in the role of CEO; Board of Management also has 3 members and the host cum assistant of CEO.

Accordingly, the criteria provided by Board of Management to rate the score of a contestant has been ruled as follows: [1]

+ Vision: The prime quality of CEO is to have a good vision to cover up all approaches to deal and resolve.

+ Thinking methody: Being an excellent CEO requires a contestant to have the brilliant mind to analyze the best way to handle a problem.

+ Resoluteness: In practices, due to the different visions and thinking approaches, the decision made by CEO might confuse other people, (s)he then needs to be determined in order to have the best solution.

+ Charisma: One of the most important factors of a best CEO is to know how to assembly the colletive strengths to make decision accurately and efficiently.

In sum, to absorb the best knowledge of Strategic Management via this gameshow, students should position themselves in the place of the contestant when watching it then write down their own ideas on papers and finally compare with the results of the Board of Management as well as the knowledge taught by instructors at class to build up their own experiences.

To conclude, there is a saying that it is hard to see a wise man sharing his knowledge. So watch it and enjoy it.

 

November 2013

Tran Tuan Dat, LLM


[1]Chìa khóa thành công – CEO: chia sẻ kiến thức cộng đồng và tôn vinh doanh nhân, http://chiakhoathanhcong.mquiz.net/vie/news/?Function=NEF&tab=gioi-thieu&file=40683, truy cập lúc 19h00 ngày 11/11/2013.