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18/10/2020 11:13:07 PM

Advertising overview: some definition

1. advertising: a paid, mass-mediated attempt to persuade

2.IBP: the process of using a wide range of promotional tools working

3.Target audience: a particular group of consumers singled out by on org for an advertising or IBP campaign

4. Advertisement: Specific messages designed to persuade an audience

5. Segmentation: the breaking down of a large, heterogeneous market into submarkets or segments that are more homogeneous

6.Advertising campaign: a series of coordinated advertisements that communicate a reasonably cohesive & integrated theme about a brand

7. International advertising: Occurs when the firms prepare and place different advertising in different national markets for the same brand outside their home market.

8. Global advertising: Advertising that is used worldwide with only minor changes in the visual and message content

9. Brand: a name, term, sign, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers

10. Brand loyalty: occurs when a consumer repeatedly purchases the same brand to the exclusion of competitors brands

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