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18/01/2021 04:36:27 PM

Review Advertising and promotion Course: Short Question

1. Comparison ads are best used to accomplish which of the advertising objectives?

2. What is the final step in The Consumer Decision-making Process?

3. In the mass communication model, what is the channel to transit the message to customer?

4. A term descibes the attributes consumers use to compare brands?

5. The group of people at whom advertisements are aimed is called what?

6. Which type of ads when we develope and place advertisements with a same theme and presentation in all markets around the world where the firm's brands are sold?

7. What is an integrated series of ads and promotions that communicate a central theme or idea?

8. What is the term describes the average number of times an individual or household within a target audience exposed to a media vehicle in a given period of time?

9. What is the big disadvantage of using magazines as an advertising medium?

10. List some types of Direct marketing?

11. What is the primary objective of coupons?

12. List the three basic approaches to setting advertising schedules?

13. What is the process of using a wide range of promotional tools working together to create widespread brand exposure?

14. Fill in the blanks in the following sentence: “________segmentation dividing the market based on variables such as sex, family size, education, income, and social class”

15. Which is type of research used to judge or evaluate advertisement and/or promotional text, finished or unfinished?

16. Which advetising method are characteristically high pressure and urgent, thus “hard.” Phrases such as “act now,” “limited time offer,” “your last chance to save,” and “one-time-only sale”?

17. What is type of method ad when we buy a lot of ads and/or by frequently repeating the brand name within the ad itself?

18. What is the final target of all product advertisements?

19. Which reasearch is used to screen the advertising ideas?

20. Lily wants to purchase a new car, she has begun asking for advice from friends. What is the information she used?

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