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13/04/2021 11:02:17 PM

Key words- Marketing strategy

1.Mission : the organization's purpose and what it wants to accomplish in the larger environment.

2.Strengths :internal capabilities, resources, and positive situational factors that may help serve company customers and achieve company objectives.

3.Weaknesses: internal limitations and negative situational factors that may interfere with company performance

4.Opportunities: favorable factors or trends in the external environment

5.Threats:unfavorable factors or trends that may present challenges to performance.

6.SBUs: are strategic business units

7.Strategy: an organization’s long term course of action designed to deliver a unique customer experience while achieving its goals.

8.Marketing Strategy :the means by which a marketing goal is to be achieved, usually characterized by a specific target market and a marketing program to reach it.

9.Corporate level strategy:the level in an organization where top management directs overall strategy for the entire organization.

10.Stars are: high-growth, high-share businesses or products requiring heavy investment to finance rapid growth.

11.Questions marks.low-share business units in high-growth markets requiring a lot of cash to hold their share.

12.Dogs:low-growth, low-share businesses

13.Cash cows: low-growth, high-share businesses or products that are established and successful SBUs requiring less investment to maintain market share.

14.Competitive advantage:a unique strength relative to competitors, often based on quality, time, cost, or innovation.

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