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18/09/2020 10:25:19 PM

RESEARCHING FACTORS AFFECTING THE BEHAVIOR OF CHOOSING SECURITIES COMPANY BY INDIVIDUAL INVESTORS AT FPT-DA NANG SECURITIES JOINT STOCK COMPANY-P1

1. Overview of domestic research projects related to the selection of organizations providing investment financial services

            + Pham Thi Tam and Pham Ngoc Thuy (2010) when surveying 350 individual customers in banks in Da Lat City to determine 6 factors affecting bank selection trend and some recommendations recommend to banks to maintain old customers and attract potential customers that the factor "Convenience of location of transaction points" is one of the most important factors affecting the decision to select banks. of individual customers. Besides, the research of Pham Thi Tam and Pham Ngoc Thuy (2010) also showed 5 other important factors that are "Company reputation"; "Resovle problem"; "Influence of relatives"; "Appearance" and "Attitude towards marketing".

            + The study of Ms. Nguyen Kim Nam and Ms.Tran Thi Tuyet Van (2015) identifies the factors affecting the choice of individual customers' banks in Ho Chi Minh City. The results show that there are 7 factors affecting individual banks' decision to choose including: benefits of service products, convenient factors, tangible factors, employee factors, promotion factors, reputation factors, influencing factors. In particular, the level of impact of the benefit factor of service products is the strongest and in turn are reputable, convenient, tangible factors

            + Hoang Thi Anh Thu (2016), Study the factors affecting the decision to choose the savings deposit bank of individual customers in Hue. From the survey data (267 customers), the study has identified 06 factors affecting the decision to choose banks to deposit savings of individual customers in Hue, including: Company reputation, Financial benefits, Influence of relatives, Promotion, Infrastructure, Employees. All 06 factors have a positive influence on the decision to select banks with the impact level arranged in descending order:

  1. Company reputation.
  2. Financial benefits.
  3. Influence of relatives.
  4. Promotion.
  5. Infrastructure.
  6. Employees.

            + Economic doctoral dissertation by author Nguyen Hoang Giang (2016), studying the factors affecting the behavior of selecting securities companies by individual investors on Vietnam stock market, the thesis has progressed. surveying over 500 individual customers in Hanoi and Ho Chi Minh City, successfully building a model of factors affecting individual securities companies' behavioral choices in the stock market Vietnam consists of 8 groups of factors: Corporate appearance, Convenient location, Company reputation, Cost, Employees, Influence of relatives, Quality of service, Various services. There are 4 more important elements in that order:

  1. Quality of service
  2. Employees
  3. Reputation of the company
  4. Various services

2 Overview of foreign research projects related to the selection of organizations providing investment financial services

            + Kamran Eshghi et al. (2011), Study the criteria for selecting banks in retail banking in Iran. The author proceeds to collect from 798 clients of banks through structured questionnaires that include different attributes that customers find important when choosing which bank to support results from research this research shows that bank customers focus more on factors such as service quality, various services, behavior and attitudes and prices of employees.

            + The study of Siddique (2012) was conducted in Rajshahi City, Bangladesh. He conducted a survey of 600 individual customers at 3 private banks and 3 state-owned banks in the city. Among the 30 influencing factors, "Low interest rate"; "Convenient branch location"; "Safe investment"; “Various services” and “Low Costs” are the 5 most important factors affecting customer choice at state-owned banks. Meanwhile, "Effective customer service"; "Speed and quality of service"; "Bank image"; "Online transactions" and "good banking" are the most important factors affecting the decision of the group of customers at private banks.    Through reference projects at home and abroad, there is only one topic " Researching factors affecting the behavior of securities companies by individual investors in Vietnam's stock market” by author Nguyen Hoang Giang is focusing deeply on the trend of choosing a securities company. However, this project has a wide scope of research all over the country, generally assessing customers' choices about securities companies in a general way. For this research topic, the author delves into finding, selecting, analyzing and evaluating in a specific way for each type of factor that affects the behavior of selecting securities companies by individual investors at FPT-Da Nang securities joint stock company.

Nguyen Thi My My