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18/05/2020 07:47:08 AM

Factors Affecting The Decision To Choose The Digital Marketing Course At Conando Company- P2

3 Motivation for learning

3.1 What is Motivation

Today, the concept of motivation is widely used in almost every profession in life: at work, in work, in school, in sports,... Kleinbeck (2009) said that motivation is the basic foundation of labor and learning efficiency. Labor and academic productivity are determined not only by their ability to work and to work, but also by their motivation.

The essence of motivation is a psychological reflection on the object capable of satisfying the needs of the subject. Needs are always aimed at a certain object. It urges people to act in response to satisfaction and only when meeting the object of satisfaction can it become the motivator, direction of the subject's activities, prompting people to act. to satisfy the need. There is a strong relationship between motivation and demand, sometimes intertwined and difficult to separate. However, the motives and needs are not consistent with each other, the same needs can be satisfied by different motives. And conversely, behind the different motives there are different needs. The heterogeneous relationship between motivation and needs thanks to the diversity, the multimodal in the engine, and the way in which human action is satisfied.

Motivation impacts the goal-taking action, when the motivation is high, people are ready to do everything to achieve the goal. Motivation not only drives behavior-compatible behavior, it also provides readiness to spend time and energy on taking action. Motivation also affects the way we process information and make decisions. When consumers are highly motivated to achieve their goals, they will pay attention to it and be more careful, think about it more, try to understand information about it, evaluate information thoroughly and try to store it. information for later use.

The key element of motivation is personal adaptation. Consumers consider a product / brand to be adaptive to the individual when there is a cognitive association between knowledge about themselves - that is the need, the purpose, the value and the ego and the knowledge about the product. products / brands, and products / brands with a high level of perceived risk, and product / brand information is moderately incompatible with consumers' prior behavior.

3.2 Motivation for learning

So what is the motivation for learning? Why is motivation so important for learners? "The motivation for learning is the willingness to invest in human time, strength and other resources over a long period of time to achieve a set goal of self" (Willis J.Edmondson, 1997).

Motivation to study is an overall concept that includes many different factors. Learning motives include 4 main factors: set goals; self-study efforts; desire to achieve the set goals and the right attitude to human behavior (Gardner, 1985). On the other hand, learning motivation is the motivation to decide for participation and continue learning (Uwe Wilkesmann, Heike Fischer & Alfredo Virgillito). According to L.I. Bozovik, A.K.Dusaviski, learners' motivations are classified into two types: social learning motivation and cognitive motivation. On the basis of developing this point of view, A.K.Marcova and V.A.Kruteski said that in addition to the above two engines, there is a third type: Creative or social cognitive engine. That is the highest level of learning motivation.

Learning motivation is not available or spontaneous, but gradually formed in the learning process of the learners under the guidance of the instructor. In order to create a learning motivation for learners, teachers need to make their learning a learning process that stimulates the positive and exciting learners.

3.3 Types of learning motivation

a. Motivation is meant to be a vehicle and to integrate into the community

These two concepts of learning motivation were introduced by Gardner and Lambert in their research work in 1970. The motivation for inclusive learning is understood that learners want to become members of that language community, For example, learning a foreign language can easily integrate into the open world. Media mechanics is understood as a learner using language learned in his or her work and purpose.

b. Internal and peripheral learning motivation in learners

Students who are motivated by internal learning, such as learning digital marketing, must come from passion, love, joy and real need to learn even when learners do not need to use that knowledge for work. or any other purpose. In contrast to the internal learning motive is the peripheral learning motive. People who are motivated by peripheral learning are influenced by the environment, such as rewarding companies, learning to receive gifts or studying for good grades, certificates, etc. (Schiefele, 1996) said that Internal learning mechanics is crucial for learning foreign languages. On the basis of passion, a real interest in learning will enable the learner to achieve high academic results. That is also the goal achieved by teachers in general and foreign language teachers in particular.

Nguyen Thi My My